We decided to do something a little different, considering the growing relationship between YouTube and musicians, and sent Kyle, aka Moss, to Summer In The City. Here’s what went down:

On the 6th august, I attended one of the UK’s biggest YouTube Conventions: Summer in the City! Summer in the City has been going for 8 years now and gets bigger and bigger every year! SitC Allows YouTubers to sell their merch, meet there fans and to have a lot of fun!

I went to Three Panels which were:

  1. Popularity, Trends and integrity- Sammy Paul, Hazel Hayes, The Gabbie show, Ricky Dillon, Jaackmaate and Savannah brown.
  2. Food online – Topless baker, Barry lewis, Raphael Gomes and Jenny Bingham.
  3. Gaming – Daz black, Seapeekay, Ellen rose and The Orion sound.

Here’s what went down at each one:

  1. Popularity, trends and Integrity.

In this panel they spoke about the role of integrity – having it or not – on YouTube. Savannah Brown said:

“its like being a bit spineless and selling out, selling out can be for money, as we’ve all seen on YouTube there’s a certain type of content that does particularly well so I think YouTube exists where it can exist in a sort of formal way.”

I do agree with what Savannah is saying, that YouTube nowadays is mainly about selling yourself out, because it is basically all about making money. YouTubers want to earn money so they use any means necessary to earn it without doing as much work.

Hazel Hayes replied with:

“ I think it goes further than money though, I’m going to say it’s wrong how much I end up using this phrase on panels but with great power comes great responsibility and yeah I think it’s not just a financial thing, it’s about knowing you have an audience who most likely are young and impressionable people and it’s about respecting the fact you might be influencing them, obviously we’ve had some very extreme cases of people abusing that power in the community when it comes to sexual abuse and that kind of thing so that’s one end of the spectrum of abusing your power.”

Hazel makes a really good point, as a fellow YouTuber, I agree with this strongly because it is really important that we respect the fact that most of our audiences are young and impressionable, we are the future generations role models so we have to set the best examples and we can’t do that if we abuse our power of being so popular on YouTube and other blogging sites.

The quote “with great power comes great responsibility” I just love! It is a lesson in a way and also a reminder to not obsess over the new found power you may have, you might have a big fan base but there’s no reason to over use that power.

They then go on to talk about Clickbait, which gets very interesting,

The Gabbie Show had a rant on it all:

“I use it because I have to and I build a very successful career because that’s how it works and my click bate is never like a lie its exaggerated  and people get so mad they’re like ‘clickbait clickbait clickbait”  and I’m like, well did you click it? When I use regular titles do you click it? Okay I have a career and business that I have to keep going so when you guys start clicking on shit that’s not click bait I’ll start titling my videos accordingly but as a business women I do what sells in the market and you guys are the market so if you don’t want clickbait, click on some other shit and I’ll start doing that!”

In some ways I agree with Gabbie, in this world one way to sell yourself the best is clickbait and to some people it’s the only way to be successful in the world of YouTube. As a fairly new YouTuber, I don’t earn money yet like other YouTubers but I understand her point, it’s a great way to lure people into clicking on your videos, but I also agree with the rest of the panel members where they were on about putting a clickbait so extreme but then the video has nothing to do with it. I think that’s wrong. We YouTubers have a responsibility to be truthful to our fans and putting extremely untrue clickbait breaks that responsibility and trust.

I really enjoyed this panel, I learned a lot of great information that I think helps myself and others with our own YouTube journeys! I attended two other panels but as I arrived half way through to both I only got to see the part where they get asked questions by the fans.

After the panels I ended up walking round the merch stands for the YouTubers there and found one particular YouTuber who made me feel nervous and crazy in love to meet her again! It’s Noodlerella A.K.A Connie Glynn!! I was so excited to meet her again, I had already met her at London Comic Con London in May.

So I get to the front of the line and I’m slowly walking towards Noodlerella and I say “hello again” and to my surprise she goes “ Hey we’ve met before, haven’t we? “

I couldn’t believe she remembered me! I was shocked and felt so happy and overwhelmed, we talked for a bit and I explained that she was part of my inspiration for launching my YouTube channel Moss (Go check the channel out!)

Noodlerella also had some new merch out which I was in love with all of it (very hard to buy just one item) I ended up buying myself a grey top with her soft peach icon on it, and a soft peach pink bag for my best friend Stephanie-Jade which Noodlerella then signed! Such a lovely person.

After meeting Noodlerella I checked out the rest of the stalls and found some really amazing stalls, I found a Japanese and American candy stall and ended up buying some sweets for a YouTube video (Coming soon)  another stall that I really liked was one called “Fuzzballs” which is basically fluffy cat themed merch (Soooooo cute).

Please let us know if you enjoyed our coverage of Summer in the City and would like to see similar content, we’re considering launching a sister site that focuses on lifestyle content and we want you to help us shape it!


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