After stirring mass anticipation through the band’s cryptic advertising through posters plastered all over the world that read ‘Do you wanna start a cult with me?‘ Sheffield group Bring Me The Horizon have tonight released a brand new single titled ‘Mantra‘.
This is a poster found in the UK. Upon phoning the hotline, one could hear a woman who expresses in a voice of terror “They’re making me do this. I didn’t know what I was getting myself into.” Along with these physical posters and billboard across the world, a new website http://joinmantra.org/ has surfaced, which up until this morning contained text reading
For countless ages a goal of religion has been the salvage of the human soul.
Man has tried by many practices to find the pathway to salvation.
He has held the imperishable hope that someday in some way he would be free.
Man has spoken of the second coming of Christ and of the Judgment Day.
We have kept wide the doorway for this salvation by retaining religious freedom.
And here, after these ages of grief and suffering, through terrible wars and catastrophe,
the hope still lives – and with that hope, accomplishment.
Man can save his soul. Like the bright cool dawn after a night of prison and of thunder, man can taste that freedom sought so long. There are those who will say that only after a lifetime of sacrifice and good doing can the soul be free – that God demands conditions in the freedom and that some have the power of making mankind slaves.
But these things too have answers. And all we tell you now is that you can be free.
But first, we must piss you off.
Salvation will return.
21 August 2018
– Cryptic indeed! The new single ‘Mantra‘, which was premiered in glamorous fashion on BBC Radio 1 tonight is the first new music Bring Me have offered since their most mainstream offering yet 2015’s ‘That’s The Spirit‘. When frontman Oli Sykes spoke to Radio 1 longstanding DJ Annie Mac before they debuted ‘Mantra‘, he revealed the posters are lyrics from the song, Sykes‘ confirmed that although the band are working on new music they do not have an album to announce just yet. Sykes‘ proclaimed the song is quite different from their previous works, which many were expecting given the ever evolving nature of BMTH these days.
Have a listen for yourself here:
Tinged with a very pop-rock feel, ‘Mantra‘ feels far more a continuation of the sound direction ‘That’s The Spirit‘ headed the band in and suggests that the new album, whenever it does come, will probably not adhere to the wishes of many for the band to reignite their heavier sound and days of ‘There Is a Hell, Believe Me I’ve Seen It. There Is a Heaven, Let’s Keep It a Secret‘, however it’s not a complete departure from their metal core. Sykes also mentioned that while they do want to change up and evolve their sound, they definitely do not wish to alienate their existing fans, that the band are seeking to create a middle ground album that can appeal to the mainstream and the core BMTH fans.
Despite what Oli told Annie Mac last night, BMTH announced their new album titled ‘amo’ is set for a January 11th release! Check out the album artwork:
Their tour poster is here too, including dates at UK arenas such as Birmingham’s Arena, Leeds’ First Direct Arena, Glasgow’s SSE Hydro, Cardiff’s Motorpoint Arena and finishing with two nights at London’s Alexandra Palace! Tickets go on sale August 31st.