Hot off the heels of the release of their recent album, ‘The Sick, Dumb, & Happy’, Amsterdam’s resident noise-making metal-heads The Charm The Fury have dropped a disturbingly iconic and scathingly relevant lyric video for ‘Weaponized’.

The song itself takes aim and fires shot after shot at the industry love has become, the commercialization of something which was once seen as pure and true, and is now only shown through some flowers, a box of chocolates your other half doesn’t like, and a poorly-worded card. Throw that theme in with some tectonic-sized slabs of dirty metal and you’ve got one hell of a scathing critique.

The band themselves commented:

“Love is one of those things songwriters and global media conglomerates just can’t get enough of. You can’t listen to the radio without being bombarded with sappy love songs. You can’t pick up a magazine or watch TV without being barraged with advertisements promising you to become more attractive, better looking, smelling better than anyone else. In short: something the opposite sex simply can’t resist. 

What’s often overlooked is that ‘love’ in the modern age has become an industry, designed in boardrooms, by people looking to push a product or image on you. A tool designed to keep consumers in check. And those that do not fit the norm end up feeling left out and misplaced. Victims of an industry.”

You can listen to the beast of the track and read its words below:

If you fancy seeing it live and in the flesh, they’ll be supporting Eluveitie and Amaranthe at the Assembly Rooms in London on the 3rd November.

If you wanna hear more, The Sick, Dumb & Happy is out now on Nuclear Blast records.

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